Privacy Policy

GFM Fiber (“us”, “we”, or “our”) operates the GFM Fiber website (the “Service”). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, particularly through our lead capture forms, chatbot, or when you call us, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

Name
Phone number
Zip code
Email address (if you provide it through our contact form)
Usage Data (e.g., IP address, browser type, pages visited, interaction with Google Ads)

Lead Data Collection for Services

When you submit your information through our lead capture forms (including chatbot or website forms) or by calling us in response to our advertisements (including Google Ads), we collect the details you provide (such as name, phone number, and zip code). This information is crucial for us to:

Respond to your inquiries about our fiber internet services.
Determine service availability at your location.
Provide you with quotes and details about relevant internet packages.
Follow up with you to assist in setting up services.

Your submission of this information constitutes your consent for us to contact you for these purposes.

Call Tracking and Recording for Google Ads and Service Quality

To measure the effectiveness of our advertising campaigns (including Google Ads) and to improve our customer service, we utilize call tracking technologies. When you call a phone number displayed on our website or in our advertisements, these services may capture information such as your phone number, the time and date of the call, call duration, and the source of the call (e.g., which ad you responded to).

For quality assurance and training purposes, calls may be recorded. If a call is being recorded, you will typically be notified at the beginning of the call or by a pre-recorded message. By continuing with the call after such notification, you consent to the recording. This data helps us optimize our advertising spend and enhance the customer experience.

Usage Data & Cookies (Google Ads Compliance)

We collect information on how the Service is accessed and used (“Usage Data”). This includes your computer’s IP address, browser type, browser version, the pages of our Service you visit, the time and date of your visit, time spent on those pages, and other diagnostic data.

We use cookies and similar tracking technologies (e.g., pixels) to track activity on our Service. This is essential for Google Ads functionality such as conversion tracking (to understand if an ad led to a desired action, like a call or form submission) and remarketing (to show targeted ads to you on other websites based on your past visits to our site).

You can manage your cookie preferences through our Cookie Consent Banner and your browser settings. For more information on how Google uses data, please visit Google’s Privacy & Terms site.

Use of Data

GFM Fiber uses the collected data for various purposes, including:

To provide and maintain our Service, including facilitating your requests for internet services.
To respond to your inquiries and provide customer support.
To notify you about changes to our Service or special offers.
To allow you to participate in interactive features of our Service.
To gather analysis or valuable information to improve our Service and marketing efforts.
To monitor usage of our Service.
To detect, prevent, and address technical issues.
For Google Ads compliance, including conversion tracking, remarketing, and optimizing ad campaigns based on user interactions and call data.
To fulfill any other purpose for which you provide your information.

Disclosure of Data

We may share your Personal Data in the following situations:

With Service Providers: We may share your Personal Data with trusted third-party service providers who perform services on our behalf, such as call tracking providers, marketing analytics companies (like Google), and CRM systems. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
With Internet Providers: If you proceed with a fiber service setup, we may share your necessary information with respective providers or technical partners to activate your service.
For Legal Requirements: We may disclose your Personal Data if required by law or in response to valid requests by public authorities (e.g., a court or government agency).
Business Transfers: If GFM Fiber is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred.

Data Security

We take data security seriously and implement reasonable administrative, technical, and physical safeguards to protect your Personal Data against unauthorized access, use, alteration, and disclosure. However, please note that no method of data transmission or electronic storage is completely secure.

Your Data Protection Rights

Depending on your location, you may have the right to:

Access, correct, or delete your personal data.
Restrict processing of your data.
Withdraw consent to marketing communications.

To exercise these rights, please contact us using the information below.

Children’s Privacy

Our Service is not directed to anyone under 18 years of age. We do not knowingly collect personal information from minors. If you believe your child has provided us with Personal Data, please contact us immediately so we can remove the data.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date. You are encouraged to review this page regularly for any changes.